Head of Social Commerce & Growth (China)

Location: Remote, China market focus (no country restriction stated on the posting) Employment type: Full-time Level: Senior Manager/Supervisor Sterry is building its fashion brand in China from scratch. This role owns the China growth strategy across social commerce and private traffic, covering brand presence, creator partnerships and revenue. Responsibilities: - Grow the brand on Xiaohongshu through KOC and KOL seeding campaigns - Drive sales on Douyin with MCNs and creators, including short-video and live-stream content - Build retention through the WeChat Mini-Program store and community groups - Adapt the global fashion identity into content for Chinese consumers - Manage the budget and be accountable for GMV, CAC and margin Requirements: - 3+ years growing a Western fashion or lifestyle brand in China - Hands-on experience on Xiaohongshu, Douyin and/or WeChat Mini Programs - An existing network of KOLs, KOCs and MCN partners - Fluent in Mandarin and professional in English What we offer: - Executive compensation with incentives tied to GMV and profitability - Remote flexibility and MPF plus paid time off To apply, use the link on this page. Applications are handled by the employer.