Branding Manager - Hong Kong Based

STERRY is a growth marketing agency specializing in crowdfunding and e-commerce success. We're seeking an experienced Branding Manager to take ownership of brand identity and market positioning for a luxury fashion brand in Hong Kong—a strategic and fast-moving market. **What you'll do:** • Develop and execute comprehensive brand strategy tailored for Hong Kong market • Ensure absolute consistency across all brand touchpoints • Conduct market research on fashion trends and competitive landscape • Lead planning and execution of campaigns, launches, and collaborations • Oversee development of marketing collateral and localized content • Define brand social media and digital content strategy • Manage agency relationships (PR, creative, media buying) • Serve as brand guardian, training teams on guidelines and positioning • Work with e-commerce team to ensure premium online experience • Report on brand health and campaign effectiveness to senior management **What we're looking for:** • 5+ years of progressive experience in brand management • Minimum 3 years specifically in the fashion sector • Legal eligibility to work in Hong Kong with solid local market understanding • Proven track record developing and executing successful integrated campaigns • Exceptional written and verbal communication in English and Cantonese • Bachelor's degree in Marketing, Business, Communications, or related field • Proficiency in data analysis and translating insights into strategy • Creative mindset with strong attention to detail • Ability to manage multiple projects simultaneously under tight deadlines **Nice-to-haves:** • Experience with luxury or premium fashion brands • Understanding of Asian luxury market dynamics • Background in omnichannel brand strategy **What we offer:** • Competitive compensation package • Full remote flexibility • Opportunity to work with international brands • Collaborative and innovative marketing environment • Professional development in luxury brand management • Creative freedom and strategic input on brand direction